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 Janet (Stratton) Zichettella first drew pictures in preschool by copying the tiny etchings from her family’s dog-eared dictionary and she has been drawing everything ever since.
After graduating from Old Rochester Regional High School in Massachusetts at the top of her class in art, she went to Alfred University College of Ceramic Art & Design. With her BFA in hand, she then accepted a position at Ithaca Process Graphics (it later changed its business name to IPG QuickPrint). She worked at the print shop for 18 years, gaining a thorough understanding of the printing industry. Her experience encompasses the design, typesetting, and pre-press preparation of projects. Additionally, she became skilled in operating offset printing presses, assembly and finishing of the final printed products and also gained experience in advertising and marketing.
In 1993, Janet launched her own freelance design, graphics and printing business part time, naming it Roothless Design & Graphics. During the first few years, Janet designed and marketed whimsical greeting cards. Then she designed logos and office literature for local physicians and other businesses. The work expanded to include writing advertising copy and designing ads for her professional clients. These ads currently run in thirteen NY newspapers, the Verizon yellow pages and The Ithaca/Tompkins & Cortland Counties YellowBook.
After she had been in business for a few years, Janet decided that she needed to learn bookkeeping to better manage the finances of Roothless Design. She changed jobs. Over the next six years she successfully learned accounting through her work in the offices of an electronics sales and repair business and then at a local CPA. At the accounting office she efficiently managed the books of numerous local businesses and restaurants in QuickBooks and in QuickBooks Online. Janet also completed additional QuickBooks training and studied an online bookkeeping course on her own to augment her bookkeeping skills.
In 2004 Janet decided to devote her energies to her graphic design business full time in celebration of the 10th anniversary of the start of Roothless Design & Graphics. She appreciates the support she has received from her clients and feels great pride and satisfaction in her accomplishments. In always striving to put her client’s ideas into print creatively, enthusiastically and economically with ruthless attention to the details Janet has built a loyal and satisfied client base. New clients are always welcome and the consultations and estimates are free of charge. Janet can be reached at 607 564-7709 or at roothlessdesign@yahoo.com |
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